Will Ferrell and PayPal are bringing a musical twist to the way users make payments. Their new “Pay Your Way” campaign features Ferrell humorously singing a reimagined version of Fleetwood Mac’s Go Your Own Way, turning it into Pay Your Own Way. His comedic delivery highlights PayPal’s flexibility in payment options, making the ad both entertaining and informative. The campaign builds on PayPal’s previous collaboration with Ferrell, maintaining a consistent and playful brand image. His exaggerated antics, including shopping from a bathtub and singing off-key, make the ad memorable while reinforcing PayPal’s ease of use.
Beyond the TV ad, PayPal is rolling out an extensive marketing campaign across digital, streaming, radio, podcasts, influencer partnerships, and social media. This ensures the message reaches a broad audience and reshapes how people think about payment flexibility as the campaign emphasizes that PayPal allows users to pay in multiple ways, including debit cards, credit cards, bank accounts, PayPal balance, and the Buy Now Pay Later option. This reinforces PayPal’s commitment to giving consumers control over how they shop.
About The Author
